Creative boost for Live 5 as Parker joins from Inspired


Game design studio Live 5 has appointed Mat Parker as creative director, who joins from
Inspired Gaming and also takes a shareholding in the company.In the new role, Parker will liaise with key accounts to deliver tailored
content and build relationships,the company said in a statement.He said: “Live 5 is rapidly making a name for itself in the
gaming sphere with its multi-channel delivery in both online and retail, so this is an exciting time to join.
“I am looking forward to working on the many projects around the world, that Lloyd and the Live 5 team
are involved in.”

“Having Mat join us, with his background in both retail and online from an internationally recognised gaming brand,
will move Live 5 up to the next level, in graphics, excitement and player engagement,” says Live 5
CEO Lloyd Butler.

“Mat will work closely with myself to create top-quality content for our partners. His is the latest in a series of
key appointments of industry experts for Live 5, to help us build on our success.”

“Mat is the latest key appointment who joins Live 5 with an equity share in the business,” added Roy Howell, chairman.
“We see this as crucial to our success, as our staff are fully incentivised and everyone is working towards the
same goals. In fact, I would say this is fundamental to everything Live 5 stands for.”